Wal-Mart’s store brand groceries are one of my least favorite branding identities. The logo is boring, and the packaging is nothing more than ordinary; just a white box showing the product silhouetted. There’s really nothing exciting about that in my honest opinion. In the rebrand project that I am currently working on, I created a new logo that would be more web friendly. As the website adjusts for mobile, different versions of the logo would appear.